New Bridgestone e12 balls aimed at average golfers will use speedier mantle that's "usually reserved" for tour type balls | Golf Equipment: Clubs, Balls, Bags | Golf Digest
Product Spotlight: Bridgestone's new e12 Soft and e12 Speed golf balls, designed for feel and distance - PGA TOUR
Bridgestone E12 Soft Golf Balls | Premier Lakeballs Ltd